MGM At Home Live Broadcast Series
A Motown Celebration
As we weathered the worst of the pandemic, staying connected became more vital than ever. To help keep the Meetings and Events community in touch, MGM Resorts International teamed up with Encore Global to produce eight one-hour live stream broadcasts from November 2020 to June 2021. Various themes were presented to audiences from around the globe, offering an insider's view of the world of MGM Resorts International, their copious attractions, and the fantastic cities that they call home.
Often a mix of pre-recorded vignettes and live segments, careful planning ensured that each broadcast avoided becoming a hard-sell situation. Instead, we wanted to focus on the stories of the people behind "the show" and the outstanding work they do. Via Encore Global, I enjoyed leading the series from pre-production, post, and activation - often as a one-man-band. The production cycle of each segment was typically two to three weeks from location shoot to live stream. Live activation was handled via Encore Global and StudioKurcan technology and solutions.
The final installation of the MGM at Home Series was a celebration of Motown and the MGM Grand Detroit. We recorded an interview with President and CEO of the Motown Museum Robin Terry in the iconic Hitsville USA Studio A. In addition, the activation featured a live, Multicam-produced performance of the Detroit Youth Choir, bookended by classic video recordings of Motown artists. A perfect resolution to a fantastic series, with an overwhelmingly positive audience response!
