A personal branding rebrand with portfolio package after completing Graphic Communications and Print Technology diploma at SAIT, Calgary.
The logo is inspired by the "ang" in my name, Angelique, and a smily face—people's impression of me. Yellow is my favourite colour, and in combination of the dark grey created a vibrant but also grounding sense for the designs.
The portfolio package includes, a plane ticket, business card, résumé, newspaper and magazine. It showcased all of my skills: graphic design, web design, layout design and print knowledge. The plane ticket represented my journey from Taiwan to Canada, and on the back of the design included a brief explanation of the story behind each piece of work in the package. The double-sided résumé was designed to make an impression in people mind using large typography and creative copy. The newspaper format portfolio included selected school works and industry works that I created in Taiwan, it is inspired by the 1920s tabloids—black and white with red accent. The magazine format portfolio presented various school projects and industry projects I designed after coming to Canada. These two pieces of portfolio showed the progress of myself as a designer and the growth I've obtained from 2014 to 2019.
All printed pieces in the portfolio is produced by myself at SAIT.
All printed pieces in the portfolio is produced by myself at SAIT.
Responsibility: Branding, Logo, Visual Identity, Art Direction, Graphic Design, Print, Packaging
Client: Self-initiated
Photo credit: @grahampaterson
