DELIVERABLES
Logo
The logo created captures the purpose and meaning of the RSS program. Its format is clean and easy to read and is based on a historical stone bridge in one of the historic national battlefields. The logo uses earth tones of green and brown to represent the National Park Service and national resources.
The logo created captures the purpose and meaning of the RSS program. Its format is clean and easy to read and is based on a historical stone bridge in one of the historic national battlefields. The logo uses earth tones of green and brown to represent the National Park Service and national resources.
Process Graphic
The ultimate end-goal of the RSS program is the development of a resource stewardship strategy, which is a dynamic planning tool used to set stewardship goals and track progress in achieving and maintaining desired natural and cultural resource conditions. Therefore, a graphic was needed to illustrate the process. Icons were created to portray each step in RSS process.
The ultimate end-goal of the RSS program is the development of a resource stewardship strategy, which is a dynamic planning tool used to set stewardship goals and track progress in achieving and maintaining desired natural and cultural resource conditions. Therefore, a graphic was needed to illustrate the process. Icons were created to portray each step in RSS process.
Developmental Guide
A developmental guide (workbook) was needed, where each section correlates to each step in the process graphic. This developmental guide is used at workshops to help teams collaborate, discuss, and compile information that will eventually be used to develop the final RSS summary document. It was requested that one developmental guide be used for all parks to be most efficient and eliminate the need to create a new one for each park’s workshop. The cover uses textures to portray each natural, cultural, and historical resource. Then, smaller photos are used from different parks to incorporate as many parks and their different qualities as possible. The same process applies for selecting the photos that appear in the inside of the guide (all NPS photos, unless otherwise noted).
A developmental guide (workbook) was needed, where each section correlates to each step in the process graphic. This developmental guide is used at workshops to help teams collaborate, discuss, and compile information that will eventually be used to develop the final RSS summary document. It was requested that one developmental guide be used for all parks to be most efficient and eliminate the need to create a new one for each park’s workshop. The cover uses textures to portray each natural, cultural, and historical resource. Then, smaller photos are used from different parks to incorporate as many parks and their different qualities as possible. The same process applies for selecting the photos that appear in the inside of the guide (all NPS photos, unless otherwise noted).
RSS Summary Document
The last deliverable is the RSS Summary Document, which is the final report containing all the information gathered and the plan of how to move forward. This report focuses on one park and is formatted to represent a specific park, but the document must still have the same look and feel as all RSS documents. Therefore, the cover photo changes for each park, but the background textures stay the same. A template was eventually developed for RSS summary documents, with the request that it be fluid and change per report.
The last deliverable is the RSS Summary Document, which is the final report containing all the information gathered and the plan of how to move forward. This report focuses on one park and is formatted to represent a specific park, but the document must still have the same look and feel as all RSS documents. Therefore, the cover photo changes for each park, but the background textures stay the same. A template was eventually developed for RSS summary documents, with the request that it be fluid and change per report.
Finally, we finish all our RSS documents by printing them and preparing a digital 508 compliance PDF file so each document is accessible to all.
Branding for National Park Service
Resource Stewardship Strategy Program
A resource stewardship strategy (RSS) is a strategic plan, intended to help park managers achieve and maintain desired resource conditions over time. As part of a park’s planning portfolio, a resource stewardship strategy serves as a bridge between the park’s foundation document, other plans, and everyday management of its natural and cultural resources. The Denver Service Center Publications Team supports this effort by providing editing, graphic design, and Section 508 compliance.
Resource Stewardship Strategy Program
A resource stewardship strategy (RSS) is a strategic plan, intended to help park managers achieve and maintain desired resource conditions over time. As part of a park’s planning portfolio, a resource stewardship strategy serves as a bridge between the park’s foundation document, other plans, and everyday management of its natural and cultural resources. The Denver Service Center Publications Team supports this effort by providing editing, graphic design, and Section 508 compliance.
When the National Park Service’s Denver Service Center Planning Division created the new RSS program, a logo and branding were needed. The branding needed to represent the overall RSS program, which helps achieve and maintain the desired natural and cultural resource conditions of all national parks across the United States. It also needed to incorporate the existing tagline, “Bridging Science and Management for Today and Tomorrow.”
