Brand identity
April 2021
JOKER GAME
Overview
The world’s Joker Game, Joker Game is a tech company located in Istanbul and Tallinn that creates, develops and publishes mobile games since 2016. We are passionate about creating online/social games.
I've been commissioned by the founders of JOKER GAME (Ozberk Demir and Ersin Demir) to create a visual identity branding for the company at the beginning of 2021, the company has grown rapidly through 4 years and they needed to make a good awareness of the brand along with the mobile games we've created so far.
Our way is so simple:) Dream, Create, Fun!
We dream of delivering the most entertaining experience to all mobile users and make them connect.
We’ve been creating one of the most popular card games in mobile app markets. We've reached more than 3,500,000 registered users both online and offline. "Batak Club" is featured on Top Free & Grossing Card Games lists on both App Store and Google Play. There are a lot of fancy games in the pipeline. 15 games have been added to Batak Club already.
How do we have FUN?
We’re in the game. How can we not have fun? We see ourselves in the playground like kids. It’s always ok to try, fall and get dirty. We enjoy learning new things, growing up together and challenging the world… We don’t see more fun things than this!
Concept
We are passionate about delivering fun to users and connecting them through several stunning mobile games, the core concept of visual identity inspired by the JOKER card game character itself, the fun he delivers and the stunning look he has, from this point I've built my strategy to create dynamic brand elements, it's like a summarization of a lot of elements has been used over decades to represent joker character, tightening all up with a brand logo to deliver the feelings of cheerfulness, fun, and consistency.
The logo is the joker crown/hat, has a hidden message from the inside, to represent the first characters of JOKER GAME (J-G), and 3 stars were installed on the top of the crown to represent the high-end quality and services that we always aim to deliver through our apps.
Graphic elements
In order to create dynamic brand visuals, a set of elements has been defined inspired by joker card game character, those elements are painted on his clothes in a different ways over decades although it's a very basic elements, but still so powerful when it comes to animation and a wide variety of graphic implementation, they represent flexibility and reflect our identity you'll find these elements on card games, dices, backgammon, and Okey tiles game, and furthermore, many similar basic elements could be added in the future according to business changes without breaking the visual harmony of the brand.
