Marmi Lanza
When re-branding becomes solid… like stone.
Marmi Lanza is a historic Veronese company dedicated to the selection and processing of marble, granite, onyx and quartzite. As part of a profound modernization and on the occasion of its sixtieth anniversary, it felt the need to show itself to the market in a new guise, which - while maintaining its historical traits - spoke of its vision and openness to the future.
Thus was born a re-branding project that finds its creative strategy since the restyling of the brand: a solution aimed at preserving its identity with a design that expresses greater solidity and a color palette that expresses contemporaneity.
From the company's know-how, design solutions, images and typography have been developed that always lead back to the purity of these materials shaped by nature.
The approach to digital communication was also new: starting with a site designed for the user to experience the raw material in a sensorial way, up to the creation of multimedia content that narrates the company's philosophy.
