NIKE FUELBAND
Fictitious project for Nike created by Julian Weise (2013)
The Nike+ FuelBand is an activity tracker that is worn on the wrist. As part of the Quantified Self movement, the FuelBand allows its wearers to track their physical activity, steps taken daily, and amount of calories burned. The information from the wristband is integrated into the Nike+ online community and phone application, allowing wearers to set their own fitness goals, monitor their progression, and compare themselves to others part of the community. Nike+ relies on the gamification of fitness activities turning all tracked movement into NikeFuel points, which can unlock achievements, can be shared with friends, or can be used to engage others in competition.
Product Presentation // Advertising
Nike+ Fuelband // App Concept
