Invisible Blood Campaign
An integrated communications campaign for Bowel Cancer awareness
An integrated communications campaign for Bowel Cancer awareness
http://www.wix.com/cemrodrigues6/invisiblebloodcampaign
The ‘InvisibleBlood Campaign’ is inspired by the insight that the first sign of bowel canceris ‘occult’ or invisible blood. The idea that detecting this tiny symptom couldmean the difference between survival and death, has given the campaign thepowerful argument that it deserves. It aims to reach specific demographics usinga range of media in order to generate social interactions using traditional anddigital media.