DRACULA
by Bram Stoker
The project is based on the famous novel "Dracula" by Bram Stoker. This book inspires three different covers.
The first cover is the Designers’ composition where any technique and element can be used.
The creative strategies applied on this composition are next:
Change of context or environment:
This strategy is represented by Dracula's bloody hand (left side) contrasting with Mina's hand (right side), his love; Mina's hand is still clean from his blood representing that she is still free of the deadly spell. The flower is the element that carries her blood representing Mina's will wanting to give him her life. These unnatural elements contrast to communicate the idea of love and passion and the will to sacrifice each other. Mina offers her love and her life while he sacrifices his love for her initially rejecting her will to protect her from the spell.
This strategy is represented by Dracula's bloody hand (left side) contrasting with Mina's hand (right side), his love; Mina's hand is still clean from his blood representing that she is still free of the deadly spell. The flower is the element that carries her blood representing Mina's will wanting to give him her life. These unnatural elements contrast to communicate the idea of love and passion and the will to sacrifice each other. Mina offers her love and her life while he sacrifices his love for her initially rejecting her will to protect her from the spell.
The second one is a Typographic cover where the central point is made out of letters used as shapes where they talk through their forms about the main idea of the book. Even when the main idea of the cover is the typographic element that also is the central point for the viewer, the background was used to develop creative strategies.
The creative strategies applied on this composition are next:
Physical/shape similarity:
The word "Dracula" is made out of a typo where the letters "D" and "A" were modified with pointy strokes on the bottom of them that represent the fangs of the main character. The purpose is to represent a connection between these fangs with the shape of a red and bloody spot that pictures the shape of an open and satisficed mouth. The lettering has been made out of blood background.
The third cover is a composition made out of physical elements such as hands, eyes, and a heart showing to the viewer the main idea of the book.
The creative strategies applied on this composition are next:
Physical/shape similarity:
Due to his Love for Mina, Dracula develops a sense of his heart that keeps looking for her. It turns his heart into a compass that guides him to find her. Eventually and when he is near to her, he can see her using not just his heart but his eyes too. Even when these two elements physically have different functions, this creative strategy is making a connection between them, playing a role as unified guidance. The face edge (left) is also connected to the heart's edge continuing the lines trying to unify them in one element as well as the face edge (left) connecting the lines of the face with the artery's heart making a connection that normally doesn't connect not just by the concept but by the shapes as well.
