Instalprojekt
is the leading radiator manufacturer in Poland, with worldwide export network. Their expertise in metal processing and technical proficiency allowed the company to expand their production scope to include many other metal made products. As the founder claims "... the material (metal) is the most environment friendly, allowing for the unlimited reprocess cycles. It's the material of the present and the future."
The Solution
The client had outgrown their previous brand identity and wished for something new that will help communicate their core value: reliability. We came up with minimalist, technical and simple mark and a distinctive brand color to help with that mission.
Secondary Iconography
To help Instalprojekt convey their other values we have created a set of abstract 3D illustrations. These metallic objects aim to show technical proficiency, creativity and wide range of products and color choices available.
Packaging and store displays
We introduced new packaging and store displays emphasizing the simplicity.
Collaterals
The overall theme of technical and simple is used throughout the whole branding system.
