Brand: Yes Bank
Agency: DVIO Digital, Pune
Yes Bank has been recognized amongst the Top and Fastest Growing Banks in various Indian Banking League Tables by prestigious media houses and Global Advisory Firms, and has received several national and international honours for our various services and responsible banking.
Task at hand:
Create a Women's Day campaign and through it promote our product -Yes Essence
This is what we did:
We designed a campaign #FreeToBeStree where we asked women about the stereotypes they face when it comes to handling their finances and later as we revealed their answers we offered them an easy solution that would be by their side and help them break these stereotypes - Yes Essence.
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We kicked off this campaign by creating intrigue and telling them to stay tuned.
Social Posts:
And finally gave them a solution for their banking needs.
FIN.
