Hapee Toothpaste is a proudly Filipino brand. The "Ngiting Pinoy, Ngiting Hapee" campaign celebrates the heart behind every Filipino's smile, driving not only shared stories, but also brand results.
See our concept board and online video below.
Client: Lamoiyan Corporation
Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Patrick Balo
Creative Director: Patrick Balo
Associate Creative Director: Michelle Ortiz
Art Directors: Jan Sarmiento, Anthony Hembrador
Copywriter: Denise Ong Dy
May 2017
