BARCELONA DESIGN WEEK '21
Every year, the Barcelona Design Week ignites the city with a week-long celebration of design,
fostering connections and sparking dialogue across the city.
This vibrant platform for creativity and collaboration serves as a catalyst for innovation.
For its 2021 edition, we were tasked with creating a timeless visual identity that would resonate
not only in 2021 but for years to come, serving as a foundation for the organisation’s future endeavours. The challenge was to design a system that could effectively showcase
the diverse range of design fields, encompassing graphic design, industrial design,
architecture, fashion, and more.
not only in 2021 but for years to come, serving as a foundation for the organisation’s future endeavours. The challenge was to design a system that could effectively showcase
the diverse range of design fields, encompassing graphic design, industrial design,
architecture, fashion, and more.
THINK, DESIGN, ACT
Our creative approach centered around three key elements: first, we simplified the logo
to bold initials for a striking visual impact. Second, we envisioned the Design Week
as a unique slice in time where all activities unfold. This concept is reflected by evolving
the initials into variable frames showcasing diverse content. Finally, we infused
the brand’s claim with a geometric twist, associating a shape with each concept to enhance its representation and expand the identity’s reach across various applications.
