BOSTON CALLING
In the heart of Boston proudly stands a music festival so badass that it was banned from its own city. Just kidding, it was cancelled due to the COVID-19 pandemic, but the "badass" comment remains justified! With a lineup featuring the Red Hot Chili Peppers, Foo Fighters, Run the Jewels, the 1975 and the return of the mighty Rage Against the Machine, a festival of this magnitude needed to be refitted with new look and a new message.
Client: Madison Square Garden
Partner: Colossus
Partner: Colossus
Logomark character evolution:
Previous mascot on the left and the updated design for 2020 and beyond on the right. The new look is simplified, graphic and has a more focused, Bostonian glare letting you know he means business.
Previous mascot on the left and the updated design for 2020 and beyond on the right. The new look is simplified, graphic and has a more focused, Bostonian glare letting you know he means business.
An exercise in finding the proper amount of "Boston" to inject into the revised facial features.
Featuring a lineup of headliners that just about every human being on the planet is aware of, the announcement of the stacked schedule prompted several pre-teen trolls on Instagram to respond, "Who? lol".
Who, indeed.
