Outdoor Interactive Ad for Dutch Lady Malaysia Campaign
This project was conducted for the Dutch Lady Campaign. The module was Interactive Advertising. I was required to create an outdoor interactive ad for the event that was planned for the campaign. There were two events and one of it was the 'Run & Scan' event.
This event was about people need to run for a specific distance and in the meanwhile they need to scan the QR code printed in the checkpoints. The event was only available in selected jogging park around KL area. The finishers will get prizes prepared by Dutch Lady. I created the mock-up designs for the event.
The left image was the first slide when the participant scan through the QR code, it was the poster of the event which include the necessary information. The right image was the second slide which was the registration part for the participants so that the organizer can contact the participant for prize collection.
The left image was the third slide which was the options for the participants to select as the prizes were different based on the difference of the distances. The image in the center was the slide which shows the record of the participant so that he/or can monitor his/her own condition while running. The right image will be the last slide which congratulate the participant on finishing the run and the information on how to redeem the prize.
The planned mock-up for the selected jogging parks within KL area. The mock-ups were pasted or printed on the tracks so that people will notice it easily.
The smartphone mock-up gif planned for the event.
