STB is a Ukrainian commercial television network and part of StarLightMedia broadcasting group. Today, the coverage area of the network is above 85-90% of Ukraine's territory. It is broadcast in all Ukrainian cities with a population greater than 50,000 persons. The STB is one of the top three channels in Ukraine for women audience.
BRIEF
Demography: target audience W35-45, big cities.
Values: orientation towards family values, active, conservative.
Their Problems: desire for love, recognition (husband, children, society)
and "dream crisis" - key psychological queries of TA with which the brand STB works.
Brand’s promise: empathy brings hope.
CHALLENGES
1. Strong branding;
2. Functionality;
3. Fresh and up-to-date beautiful design;
4. According to the marketing promise.
achievements:
2021 Promax Global Excellence Awards, Best Brand Image - Rebrand – Silver Winner
Best Of — C-1 TV Channel – Visual Identity
Best Of — C-2 TV Channel – Logo
credits:
Core Сreative Team: Vadim Revin, Oleksii Riepik, Oleksandr Antonov, Mathew Babak, Zukentiy Gorobiyov, Andriy Naumenko
Motion: Vadim Revin, Matthew Babak, Andriy Naumenko, Oleh Domotenko, Oleksii Zolotukhin
Off Air/Digital: Zukentiy Gorobiyov, Andrii Kurylo
Motion: Vadim Revin, Matthew Babak, Andriy Naumenko, Oleh Domotenko, Oleksii Zolotukhin
Off Air/Digital: Zukentiy Gorobiyov, Andrii Kurylo
Project Art Director: Vadim Revin
Art Director STB: Andriy Aslamov
Font: Andriy Konstantynov Sound: Vlad Muzychenko
Showcase Editing: Vadim Revin, Oleh Domotenko, Oleksii Riepik
Idents: Vadim Revim, Alex Kotelnikov, Yaroslav Koval, Patrick Bennar, Yevgeny Tereshchuk, Andriy Aslamov
Design Director: Mikhail Babak
Creative Direction: Oleksii Riepik, Vadim Revin, Oleksandr Antonov, Zukentiy Gorobiyov, Vitalii Sak, Oleksii Ihnatiev
Producers Design Bureau: Natalia Bovshyk, Oleksii Patselyuk
Head of Design: Oleksii Riepik
Marketing Director STB: Tatiana Svetlova
Marketing Director Starlightmedia: Olena Martynova
General Producer STB: Ludmila Semchuk
Head of Starlight Broadcasting: Mitya Troitskiy
