A mock logo animation for The North Face, done as part of a weekly-based school assignment.
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Done by Jules Tang
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Made with Adobe Illustrator and Adobe After Effects
Their tagline, "Never Stop Exploring." was broken down into two parts. Never stop, to persevere over even the largest obstacles, and Exploration, the discovery of the unknown.
The video was accompanied by a milder logo animation, provided as a back-up that fit along the lines of videos that The North Face had previously produced before.
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