Objective: To take the current brand - Vine Laboratories - and create a new identity for the company as Vine Labs.

Challenges: Include something from current brand that reminds customer base of current brand, yet, at the same time, reflect the ownership and bring new identity to current design standards.

About: VINE Laboratories, Inc. (VINE)  is a woman-owned professional services company founded in April of 2003. Their firm provides geotechnical & environmental drilling, materials testing and inspections, laboratory analysis and construction management services.

Tasks: Research the marketplace and what their competitors are doing in terms of messaging and branding. Research target audience, desired client base, and keywords based on their industry to get imagery concepts. Sketch initial rough ideas out. Choose variations for typography and fonts. Refine.

Brand Guidelines Main Proposal

Brand Guidelines Simplified Proposal

Alternate Color Palettes - Keeping the Name Vine Laboratories