Inside my role as content creator at Vermilion records, I took charge of wanting to design a vibrant, colourful and culturally appropriate design for this particular fundraiser event/campaign. I find myself driven to design for charitable causes, especially for those who truly need our help in the world. With only one day to do this poster I felt compelled to complete it but not rush it either so I'm quite proud of the design, especially as it served it's purpose in attracting people to the event. Our goal was to raise $5,000 for the Indian people via Unicef and throughout the social media campaign with all of these assets (above) we managed to get around 120 people to show up and raise a goal-breaking achievement of $6,100.