© todaynowind 今日无风
Design Agency: Tagging Design 探奇设计
Designer: CHENWB
Design Agency: Tagging Design 探奇设计
Designer: CHENWB
Video: CHENWB
在Todaynowind五周年的这个时机，把他们这五年来的精选产品及相关艺术创作，以书籍的形式进行整合。在这次的书籍设计中，理性地以产品类型分出了几个大篇章，但每一个篇章中的设计却是感性的，不以产品系列作为逻辑，而是以色彩搭配/内容想象作为组合的标准，目的是在每一页的内容展示，及页面翻动的过程中，传达todaynowind的创造力及品牌氛围感。
在阅读观感上，模糊了线上线下的区分，把网页阅读的章节层次感融入书籍中。但有些部分却是实体书籍特有的魅力，比如在内容展现上，有把产品打开方式与书籍翻开形式结合的页面，这是线上难以复刻的观感。
很多设计的灵感，都是在与todaynowind的不断探讨中产生。在封面设计上，我们难以选出一个最具代表性的图片，最后决定挑选几组不同的封面，在结果的呈现上带来了更多的惊喜感。
On the occasion of Todaynowind's 5th anniversary, we will integrate their selected products and related artistic creations over the past five years in the form of books. In this book design, several chapters were rationally divided into product types, but the design in each chapter is perceptual, not using product series as logic, but using color matching/content imagination as a combination The purpose of the standard is to convey todaynowind’s creativity and brand atmosphere in the display of the content of each page and the process of page turning.
In terms of reading perception, the distinction between online and offline is blurred, and the chapters and layers of web page reading are integrated into the book. But some parts are the unique charm of physical books. For example, in the content display, there are pages that combine the opening method of the product with the opening form of the book. This is a look and feel that is difficult to replicate online.
Many design inspirations are produced during continuous discussions with todaynowind. In the cover design, it was difficult for us to choose the most representative picture, and finally decided to choose a few sets of different covers, which brought more surprises in the presentation of the results.
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