In the frame of a large collaboration with Renault automobile manufaturer, Official Partner of its 6th Edition, ASVOFF has commissioned an editorial film that features Renault ZOE and celebrates electricity revolution.
Considering his talent to explore futurstic universes with a fresh and sensitive eye, his particular ability to masterize lights for topics related to design, the choice of British Photographer and Director Marcus Tomlinson came as an evidence to ensure a unique result. It was also a great chance to collaborate with a talent who established his name through illutrious collaborations such as Designer Hussein Chalayan or personal exhibitions in prestigious institutions like Rencontres d'Arles, Musée d'Art Moderne de Paris or Barbican London Arts Center.
The film was previewed on October the 11th, 2013 at the Opening Ceremony of ASVOFF6 in Centre Pompidou in front of more than 300 influent guests from arts and media and a panel of selected directors. The ASVOFF public has been able to discover it within the competition programs.
Special thanks to Artdicted agency which produced the film as well as Little Grand Studio and Haut+Court for their help.
Presented in avant-première at the Palais de Tokyo during Paris fashion week, as well as at the Centre Georges Pompidou, the film "La fée électricité" staged ZOE in an artistic approach.
Created especially for the ASVOFF Festival, this film is part of the official program and will be broadcast around the world in 15 cities of this traveling festival.
Founded in 2008 by Diane Pernet, fashion journalist, the ASVOFF Festival is a renowned competition of fashion films. This year, Laurens van den Acker, Renault's corporate design director, is part of the jury.
