Conception:
My campaign is about fashion and dressing. Dressing reveals a lot about a person, not only in terms of self-expression, but in terms of the social, societal, financial situation that he makes known to other people.Throughout history, these ‘rules’ have also developed in our society as to what clothes a person of a certain age should wear in, what gender, what skin color, what physique, etc. My campaign focuses on this problem and encourages people to dress the way they really want to.
Why shouldn’t a boy wear nail polish on his nails or ‘girly’ colors if he likes it? Why shouldn’t an older woman wear clothes that are trendy right now, even though the younger generation might look at it strangely because of it? And why would bigger people hide under big t-shirts and plain pants if they could dress extravagantly, they’re the people?
If we abstract from clothes and all sorts of appearances, we are all the same people, with similar virtues and abilities. Let us dare to experiment with fashion!
The campaign includes a magazine, interesting interesting and related articles, and a game, the essence of which is to ignore gender norms and simply invent clothes. This is a supplement to understand what the campaign has to say.
