Have been the design lead on a couple of digital first campaigns for Lakmé India.
Successfully created a campaign for Lakmé Absolute Spotlight Lip Gloss under the 'Spotlight Range'.
As a design lead, I get to create the Key Visual and define the universe of the communication and guide and train the team to take ahead the design language for campaign assets.
Campaign Key Visual
Strategic A-Plus creative for E-commerce Asset
Creative and Art direction for campaign assets