Claire Mouly's profile

WOD - Brand Identity

Claire Mouly
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architecture brandidentity branding Female Empowerment identity logo visualidentity women color lines
Women in Office Design
2020, Brand Identity

Branding proposal for WOD (Women in Office Design), a global networking group for women in the workplace design industry. In 2018, its founder Harsha Kotak noticed the disparity in numbers of women executives in this industry. She then decides to create a 100% female platform where its members can connect, share their knowledge and ideas within a dedicated community.

Inspired by architecture, the logotype fits into a defined space, a square, and plays with the lines to draw the letters of the brand. Colorful and bold, this new branding highlights the women of this community and their values: sharing and benevolence. The multiple colors underline the international approach of the platform and make it easy to identify its different locations around the world.
architecture brandidentity branding Female Empowerment identity logo visualidentity women color lines
architecture brandidentity branding Female Empowerment identity logo visualidentity women color lines
architecture brandidentity branding Female Empowerment identity logo visualidentity women color lines
architecture brandidentity branding Female Empowerment identity logo visualidentity women color lines
architecture brandidentity branding Female Empowerment identity logo visualidentity women color lines
architecture brandidentity branding Female Empowerment identity logo visualidentity women color lines
architecture brandidentity branding Female Empowerment identity logo visualidentity women color lines
Location: London, UK
Industry: Architecture & Office Design
​​​​​​​Credits: Them Design, Claire Mouly
WOD - Brand Identity
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Claire Mouly's profile

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Claire Mouly's profile
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WOD - Brand Identity

Branding proposal for WOD (Women in Office Design), a global networking group for women in the workplace design industry. Colorful and bold, the Read More

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