Brand identity and corporate design for the largest press agency in Germany.
The goal was to create a modern and consistent corporate identity. The vibrant color concept, the use of fonts and new design elements are described in the Design Kit. The new design was also applied to all subsidiaries and products.
The logo was modernized and optimized. Since the founding year 1949, the dpa mark has been set in variations of Paul Renner's Futura. This continues to be the case, with various modifications in detail.
