Souls Channel
2020
fields: Branding, UI/UX, Motion, Print, Wayfinding
Souls Channel is a platform designed for personal exploration and spiritual development, providing lectures and retreat workshops to share tools for a fulfilling and meaningful life.
In developing Souls Channel's visual identity, I drew inspiration from the undecidable figure, symbolizing the spiritual aspects that defy clear definition. The logo reflects this concept with a dynamic form emitting movement and openness. A vibrant color palette was strategically chosen to convey energy, balance, and harmony, each color reflecting the diverse spiritual experiences offered by Souls Channel.
