Once an object is broken it’s very hard to find an adhesive that will stick the two parts together again for ever. 

The brief was clear: 

Show everyone that Uhu was the ever lasting solution and that Plaza Lama was the best place to get it from. 

We created a powerful visual campaign using the image of world renowned individuals that have been doing the same thing for the longest time (Queen Elizabeth II, the Dalai Lama and Lionel Messi) and placed Uhu where the person and the object of their power meet. Showing how they (just like whatever you stick with our product) will stick for ever together.