This global branding project had a detail that made it remarkably different from any other strategy and branding commission we had ever had. It was a coding and tech company, yes, but based in Saudi Arabia, a country with a very unique mindset and social rules to follow in which Hads, a forward thinking company, wanted to mean something as well as do something. They were there to create a project that was different and groundbreaking. We couldn’t be happier that they thought of us to help them build the idea.
We worked on the brand ignition, the positioning, the values and the architecture. Their mindset in the coding world helped us build a concept that will follow them during the process; the createchtivity, a way to think about technology in a creative way, which was the sign of Hads. As one of their main goals was to change certain realities of the Saudi society, we crafted a strategy that was based on being meaningful towards the general public. They had to say compelling and engaging things to the people out there; the tone of voice was designed accordingly.
