Asia Football Confideration (AFC) knock on our door and told us that there is a new tournament and wanted us to join for the pitch of creating the brand.

 

We came out with this idea where there is one core brand, and the host nation brand. Host nation brand will used the core brand as guideline when producing the host nation brand.

 

Above is the core brand design. Inspired & taken directly from the shape & silhouette of the trophy.

 

We won the pitch in the end beating several other agencies among them is WiteKite

Oman was given the honour to became the 1st host nation for the newly form tournament. So the host nation brand are designed to represent the Oman is a very stunning graphics & representation.

 

The colour is taken directly from Oman's flag and since Oman is located near the ocean, we decided to ad the Cyan tone into the logo.

 Oman Football Association chairman Sayyid Khalid Al Busaidi and Asian Football Confederation general secretary Dato Alex Soosay unveil the trophy for the inaugural AFC Under-22 Championship during the official draw ceremony at Al Bustan Palace hotel yesterday.

 

Photo – Times of Oman

Another angle during the official draw ceremony.