Beth Wood's profile

The Coffee Bean 2013 Holiday Campaign

In honor of the 50th anniversary of the founding of The Coffee Bean, we are taking the 1960s as an inspiration for our 2013 Holiday season. 
 
The style of the artwork is retro and fun yet still be contemporary and approachable. Our cheerful cast of characters and bright color palette transport one directly to a South Pole holiday party. Hand drawn typography and holiday icons complete the package and reinforce the hand-crafted quality of our product and our friendly, personable store atmosphere. The retro holiday theme creates a feeling of comfort, joy and, most importantly, the delightful spirit of the holiday season.
 
Project scope included: Initial Concept, Packaging, In-Store, Online for The Coffee Bean stores worldwide
Illustration by Tad Carpenter
Photography by Trevor Pearson
The Coffee Bean 2013 Holiday Campaign
Published:

The Coffee Bean 2013 Holiday Campaign

2013 Holiday Campaign for The Coffee Bean & Tea Leaf worldwide specialty coffee stores

Published: