ĐÁNH THỨC TẾT 2021 - Instagram Filter
"Tết về "Ngoại" thương"
ĐÁNH THỨC TẾT is one of Young Media Club's annual campaigns which takes place in January (a few weeks before the Tet holiday). In 2021, we came back with the tagline "Tết về "Ngoại" thương" and promoted our campaign on more digital platforms such as Instagram and Tiktok (besides Facebook).
In this project, my team was in charge of creating an Instagram filter set for ĐÁNH THỨC TẾT's new Instagram account. The key visual was Vietnam's traditional Tet flowers - hoa đào and hoa mai. The filter set includes two versions in one so that users can tap the screen to switch between those two. Along with the launching, we came up with a small UGC challenge for users to get fun and creative with our filter.
Design
Duc Manh, Minh Ngoc, Ngoc Hoa
Tools
Illustrator | Photoshop | Spark AR Studio
Illustrator | Photoshop | Spark AR Studio
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