IT'S TIME TO PLAY COLLECTIVE.
In 2021, being together feels like a necessity that has become a privilege. For Lacoste to celebrate it in this time of social distancing was both real challenge, and a praise for better days to come. But overall, the campaign springs from the idea that harmony is born from contrasts rather than from identity. Our differences makes us a stronger, more beautiful whole : so let's embrace and celebrate the differences that unite us.
It’s not just one ambassador, but seven creatives from around the world who represent the crocodile in their own way, surrounded by their closest circle of friends, collaborators or family,
The pictures where taken in their hometowns (5 different cities) by 7 different photographers.
DC : Aurelie Scalabre CR : Clara Lafuente AD : Jonathan Baudet-Botella Assistant AD : Joachim Touitou
Photographers: Stef Mitchell, Vitali Gelwich, Elliot James Kennedy, Melodie McDaniel, Quentin de Briey, Joshua Woods, Ilyes Griyeb
This is the fall-winter 2021 drop, more to come in 2022.
