Microsoft waslaunching the new version of Internet Explorer 9. An online campaign whichspread over social media platforms and local online properties was created todrive traffic to a microsite where users can participate in a prize draw.
 
Part of the campaignincluded the design and development of several IE9 specific featureimplementations across different popular web properties in the region. Forexample jump lists or HTML5 apps added to local sites with a high traffic rating.This way different user segments could be engaged by tapping into relevantonline audiences and drive additional traffic to the site.
 
Asocial media strategy helped to engage users on Facebook and Twitter.