Week 8
Task1
Three different typefaces were used on this label. The fonts are the same colour, but the size is displayed in descending order of importance. The product logo is placed at the top as the largest font, followed by the product slogan using uppercase, bold and italics to emphasize it. The product introduction below uses the second font, each paragraph uses a dot to distinguish them, and they all use uppercase and bold. Production details are displayed at the bottom of the label. A third different font is used in this section. Font tracking is shortened to make them look more compact. The width of the font is obviously narrower than the other fonts. In addition, the background uses the similar colour with the text. I think it is aesthetically pleasing because it enriches the label and makes it look non-monotonous while it will not confuse or influence the audience’s attention. Therefore, a red circular background is used in the lower left corner to highlight and attract the attention of the audience while not blending with other content. I think the quality of this label is high, its text is easy for readers to read, and the key points can be easily identified.
