We were reached by our friends at Lumbre to help them with the design and animation for the launch of the new and smart laundry detergent by Whirlpool called SWASH.
It was a glad surprise when we recieved the product style guide and it was beautiful.
A subtle, original color palette and elegant typefaces gave us the opportunity to take the visual language to the next level. We added textures, materials and some basic shapes inspired by the packaging and the SWASH universe.
Altogheter, classy visuals for a classy new product.
Part of this developement got into the final presentation and some didn't, but we liked it all so much that we are presenting everything here as a whole.
Swash™. The Smart Way to Wash.
Agency
Lumbre
Art Direction
Lumbre
Design
Atlántico
Lumbre
Animation
Atlántico
Lumbre
Ignacio Farias Sunier
