The Women's Giving Circle was started by a group of philanthropic alumnae looking to promote the importance of building a legacy of giving at the university. The main objective of the brief was to design a logo and a mailing piece that would stand out amongst existing alumni collateral.
I worked closely with the Director of Major Gifts who was also the liaison for the woman's group. I created an evergreen brand for this ongoing campaign. The mailings increased awareness and contributions by 30% within the past 3 years.
This 8 page square format brochure is printed on pearlized stock and mailed in an 8.50 inch square envelope which houses all components for this piece, including a return reply card blown into the booklet.
In keeping with the university's brand colors (yellow and brown), I chose a more creative color application for this bookmark by using foil stamp on the copy. The piece is printed on recycled stock with the logo blind embossed.
Detail of blind embossed logo printed on recycled stock.
