What do prison cells, lineups and ex-cons have in common with profit charts, office towers and money? - They're all in this CBC show package. We needed something stark and free of clutter, so we broke into the design museum, circa 1950, and came back with this classic minimalist gem. Then we buffed it to a shine by using a continuous transition theme that threads itself from one idea to the next, taking the viewer on a multi-perspective joyride through the entire spot. With the use of 3D and a simplistic colour scheme adding the final bit of glitter, this opening has Fiction's fingerprints all over it, which is fine if it means more clients can trace it back to us.
Broadcast Package
Client: Proper Television
Produced by: Loopmedia Inc.
Creative Director: Mike Spicer
Design: Mike Spicer
3D modelling/animation: Dave Desjardins, Mike Spicer
Animation, compositing: Dave Desjardins, Mike Spicer
Client: Proper Television
Produced by: Loopmedia Inc.
Creative Director: Mike Spicer
Design: Mike Spicer
3D modelling/animation: Dave Desjardins, Mike Spicer
Animation, compositing: Dave Desjardins, Mike Spicer
