FICTION MOTION DESIGN's profile

ING Direct - Saving Stories

Who doesn't love a good app? But one that saves you money, now we're talking. Now you can save anywhere with your smartphone using the Mobile Banking application from ING DIRECT. So take a ride on a Vespa with Fiona and check your account balances, review transactions, transfer funds, and locate ABMs. Check it, Believe it!

Fiction in collaboration with YTV Productions Inc., came up with a clever mixed media approach to bring the spots to life. Utilizing 2D character animation, stylized 3D objects, as well as a smattering of stock photography and textures, we created a clean, minimalist world the ladies live in. Cap it off with tasteful typography, and we have ourselves a charming promo campaign.

6 x 30 sec Commercials
Client: YTV Productions Inc.

Creative Directors: Mike Spicer, Dave Desjardins
Design: Mike Spicer
Character Design: Rodrigo Bravo, Mike Spicer
Character Animation: Steve Otvos
3D Modelling/Animation: Sonia Bashash, Dave Desjardins
Animation, Compositing: Mike Spicer, Dave Desjardins
 
ING Direct - Saving Stories
Published:

ING Direct - Saving Stories

Who doesn't love a good app? But one that saves you money, now we're talking. Now you can save anywhere with your smartphone using the Mobile Ban Read More

Published: