May is Healthy and Happy Month; which is an effort to raise awareness of urgent children's health issues and the need for community support. Fiction along with Oxygen Design Agency created a duo of lively spots educating the viewer about this SickKids campaign. Communicated with the use of playful 3D icons and solid SickKids branding encompassing the substantial stats within SickKids. The campaign is built on one premise — every child deserves to be healthy and happy.
2 x 30 sec Commercials
Client: Oxygen Design Agency
Producer: Stacey O'Connor
Creative Directors: Dave Desjardins, Mike Spicer
Design: Mike Spicer, Dave Desjardins
3D Modelling/Animation: Dave Desjardins
Additional 3D Modelling/Animation: Sonia Bashash
2D Animation, Compositing: Dave Desjardins, Mike Spicer