The Brief: Leading up to the busy Christmas period, mytaxi wanted to remind the public that the quickest and safest way to get around was at the tap of the app

The Idea: mytaxi knew that people were opening their app in train stations but needed a little extra push to get them to use it and skip the queues when it came to Christmas shopping in Dublin and Cork.

We worked on a visual designed to remind you of the warmth when you’re sitting in a taxi and not walking around in the wet cold and added some killer lines!

The Result: We saw an increase in uptake of app users following through with booking a taxi in the prime locations, as well as an increase of new users in app downloads.