Brand styleboard for Classic Wines Foundation
Classic Wines Auction in Portland came to Pivot Group looking for a brand overhaul. It was a chance to focus their identity, messaging, and visual voice to their audience. They create wine and food events and engaging auctions that raise support for disabled youths. They are a vibrant team of people passionate about building great experiences for their audiences while making a real difference in families. This may be my favorite logo in the past few years. The mark showcases the CW monogram while hinting at a pair of wineglasses that symbolize the encounters and friendships many people find at their events. It also subtly hints at a spiral corkscrew without being obvious or direct.
