Orlay Ventures

After establishing their brand, the owners of Orlay Ventures got quickly to work on their first product prototype – called "Parachute." The product helps entrepreneurs and business owners “test” their new ideas to ensure viability before they take any major risks. Orlay needed a graphic to help promote the prototype to potential investors – I suggested custom illustration, naturally. With illustration, you can tell a story. You can control the message through color, atmosphere, line work, and other elements – all while reinforcing your brand.

Here, the parachuter is flying high, carrying their idea. Their body language is active, controlling their path (not just floating around wherever the parachute takes them). At the end of the prototype, the character has landed safely on the ground, with their idea intact.

I was excited to take Orlay’s full color palette for a run. The bright colors really bring home the optimistic feel, and the glow from the “idea” briefcase mimics that entrepreneurial spirit.

We also created some simpler, more iconographic images to go along with the questions asked inside their prototype.