It's Really That Fresh
2020 was a lot of things, but we wanted to keep it FRESH.
Aquafresh was set to launch its new premium product: three new flavoured toothpastes that aimed to shake up routines and start your day with a burst of flavour, while still being packed with the protection that Aquafresh is known and loved for.
So, we created a campaign that showed just how cool and fresh this toothpaste was.
This is the toothpaste that is so fresh, it made socks and sandals a fashion statement. The toothpaste that is so fresh, it taught its grandma how to tweet. The toothpaste that is so fresh, it had its own budget speech.
And believe it or not, it's really that fresh.
Programmatic Radio - This was served to the category of 'Beauty'
Programmatic Radio - This was served to the category of 'Music'
Programmatic Radio - This was served to the category of 'Movies'
30" Radio Spot
Creative Team
Art Director: Michaela Massey
Copywriter: Rachel Jump
Creative Director: TJ Njozela
3D Animation: PixelChefs
Agency
MetropolitanRepublic
