Petit Tembo is a Vancouver-based project/boutique whose focus is on social impact. The store caters to parents, with a meticulously edited selection of the best sustainable products for babies and children.
I developed their logo and visual branding elements. PETIT[P(Ə)TI/, /IT] is French for small/little and TEMBO[TEM-BO, TE-MBO] is Swahili for elephant. It was very important for them to not be literal and show the elephant itself, but only the essence of it. The challenge was to get the feel of it without any direct visual representation of the elephant. They also wanted to have a unique script font for their logotype.
Petit Tembo’s branding is continually evolving with a series of t-shirts, colouring books, and other design items to spread kind words to the world.
Logo design, animation, branding guidelines, banner, colouring book – Audrey Delorme
Photo – Ivana Grubisic
Photo – Ivana Grubisic
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Colouring Book Design
