Today’s marketers and business owners are rightfully obsessed with metrics. But it is important to remember that your customers are more than just data points. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to keep a check on how their products and services make people feel. Rather than letting their customers’ emotions fall by the wayside, sentiment analysis allows brands to translate those feelings into actionable business data.  https://www.tatvaminsights.com/what-is-sentiment-analysis/