A set of 2021 Metal Ox Money Packet to ward off evil spirits and bad juju from 2020. Time to turn things around and welcome new beginnings.
The core idea was presented as a Gashapon, the capsule toys vending machine. Remember the exhilarating moment when cranking the knob for that desired toy? This childhood play was illustrated on the money packets as well as on the packaging. We have also included a tiny surprise, the retro wall calendar. Comes with 20 money envelopes of two designs, this set is perfect for a gift or a collectible.
Aside from visualising the cattle ploughing and the joy of harvesting, we have also designed the Chinese typeface of "牛轉乾坤". Drawing inspiration from the hoof, we came up with a few Chinese characters to compliment the design.
Design, illustration, typeface design, photography by Kyan Cheng.
Printing, finishing and production specifications:
Offset printed with 4 Pantone colors
Matte silver foil stamping
Hand-assembled in KL, Malaysia
Matte silver foil stamping
Hand-assembled in KL, Malaysia
Creative Director: Ying Tang
Design & Photography: Kyan Cheng
