It's Tender Time
When Pal's Sudden Service decided to bring back the Tender Pork Loin Biscuit—a favorite limited time offer menu item—they wanted a campaign that would generate fresh excitement and speak to a younger audience. We decided to do a play on the product name and give a nod to a similarly named dating app. Before kicking off the campaign with the commercial we launched a teaser campaign consisting of out of home and a fake dating TikTok ad pushing viewers to visit the website to learn more.
The campaign was launched across social, digital, and TV.
Concepting | Copywriting
