Project Summary: Create a redesigned package from a pre-existing product box.
I redesigned the Crest whitening toothpaste box and then expanded it into a full campaign with additional flavors. I created a full-page magazine ad and billboard with the tag line "A Breath of Fresh Air." I used the different toothpaste flavors to create the look of toothpaste being swirled around the box to keep a fun feeling while simplifying the package and keeping a clean look.
Magazine Ad
Billboard Ad
