The resources for the current product palette of the ever-growing food industry are limited and will eventually be depleted. A solution could be to integrate bugs into our diet. The challenge here was to make this as appealing as possible.

As part of a team of three people we came up with the brand concept and the brand design together. In the following steps I was responsible for the design part of the website, prototyped in Adobe XD. This included conceptualising and producing the product photography.

We created an information hub as part of our campaign. On the website you would be able to find recipes, information around the idea of bugs as a nutritional element. You can then buy them from chosen vendors who supply the recipe ingredients for your cooking. Included was also a community aspect of it, to get answers to your questions or find people to try out the recipes with and get comfortable with the concept of bugs as food.