Keen Cosmetics is a free spirited and playful make up brand for the conscious consumer. The products are vegan, cruelty free, and environmentally friendly - with a focus on renewable material, and refillable packaging.
The brand's calling-card is the "Soft & Strong"-mantra, which describes the careful way Keen Cosmetics products are formulated: soft & gentle on the skin, but with vibrant, strong pigments.
I chose to take inspiration from this mantra when developing the visual identity for Keen Cosmetics by mixing soft and strong colours as well as sharp and rounded shapes.
