Believing in the
Joy of Meaningful Work
Manual transcription is the worst. It’s tedious, time-consuming, and energy-draining.
It’s also part of the job for media creators. Trint’s automated approach, AI-powered technology, and surprisingly-accurate results change this.They needed a brand that would make people believe in a better way.
WHAT WE DID
Customer Research, Brand Idea, Brand Story, Visual Identity, Messaging, Animation, Website
From Menial to Meaningful
Jeff Kofman is not your average CEO. Before founding Trint he spent thirty years as an Emmy-winning journalist and war correspondent. Over his career, he clocked up thousands of hours of manual transcription. For him and his customers, Trint isn’t a functional solution to a problem. It’s a magical, time-saving liberation from tedious drudge work.Our goal was to create a brand that brought this to life.
The Freedom to Create
Yes, Trint liberates users from menial work, but its technology is effortless and easy-to-use too. It brings joy back to the work. The visual identity is all about this. A bright, bold palette sparks positive feelings. The serifed typeface nods to storytelling. And graphic elements suggest the spontaneity of free-flowing ideas.
It’s a bold departure from the predictable approach favoured by competitors.
Quote, Unquote
Trint’s technology unlocks the power of the spoken word. So, we designed a subtle logo using single quotation marks on the ascenders of the opening and closing ts. It tells Trint’s story through design, whether it’s encountered as a full logomark or as a standalone icon.
Accelerated Growth
In the year after the new brand was launched Trint was named one of the fastest-growing startups in the UK. More and more enterprises benefit from the liberation it brings their media creators every day. The company also doubled its employees to triple digits, despite the challenges of the pandemic. Clearly, Jeff and his team have people believing. The brave decision to embrace a bold and exciting brand has only helped to accelerate this growing success story.
